Stand at attention. Vell Da General is a Chicago native that beats to his own drum. The midwest maven has a way with words and hasn’t compromised his artistic integrity amidst the influx of mumble rap in the social media age. Vell’s music has the grit of an NY subway and the witticisms that left the milieu of the culture at the turn of the century. How does Vell stay true? Why is he succeeding despite the trends? We sat down to figure it all out.
You’re a glass of filtered water in a city drunk off mumble and drill rap. How difficult has it been to stay true to your sound when everyone’s speeding through the next social media trend?
Chicago perceives me as a legend in the near future lol presently they know I have a different sound, hustle, and even dress different. Some lowkey tell me I’m great and some just love that other mumble rap and can’t relate.
You’ve performed in Atlanta on a handful of occasions. How are ATL crowds different from the Chicago audience?
You plan to be on a rampage this year with a ton of new music? What’s the inspiration behind the onslaught?
What surprises does Vell have us his sleeve for the rest of 2018?